FARM-DIRECT

Making a Difference

Why is buying Farm-Direct Coffee important?

Together with One BIGG Island In Space® (OBIIS), we are changing the way coffee is bought and sold around the world; looking for millions of pounds of coffee from producers that are doing the right thing for their people, for the planet, and for their communities.

How is Farm-Direct Different?

Without farmers, there is no coffee.

Going beyond fair trade and beyond organic; we call it Farm-Direct. Buying coffee directly from our farm partners eliminates steps and costs and in turn, the savings are passed on to the producer/farmer so that they get an economically sustainable price.

How do we know our farmers?

We’re proud to know our producers.

We travel the world creating connections and nourishing relationships. We go see for ourselves, walk the fields, take meals with the families and workers on the farm.

Rod Carpenter

Farm-Direct Coordinator

Meet our Farm-Direct Coordinator

Rod is a dedicated coffee professional with over 16 years of experience in the specialty coffee industry with Paramount Coffee. His career has spanned many facets of the coffee industry, from sales executive to coffee roaster, giving him a deep understanding of coffee from origin to cup. As Farm-Direct Coordinator, Rod combines expertise with a passion for building relationships with coffee-growing communities around the world.

Fluent in Spanish and experienced as a translator, he has traveled throughout Central America and other coffee-producing regions, working closely with farmers, producers, and partners strengthening communication, transparency, and long-term collaboration. Exceptional coffee should represent the people, the planet, and the communities behind every harvest. Rod's commitment to ethical sourcing, sustainable partnerships, and quality-driven results creates opportunity for farm-direct partners, while delivering coffees that tell a story of craftsmanship, integrity, and shared success. Driven by purpose and fueled by connection, he is devoted to building a future where quality coffee creates lasting impact for everyone in the supply chain.

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The Coffee Journey

The journey of just one pound of coffee.

Three years for a tree to produce fruit. Countless hours of planting, picking, wet milling, drying, and dry milling before it's ready for export.

The Challenge

Biggby Coffee's commitment to 100% Farm-Direct Coffee by 2028.

Bob and Michelle Fish accepted the goal of changing the way BIGGBY® COFFEE purchases its coffee. Instead of a broker system, the coffee would be purchased directly from the farm through their 'One BIGG Island in Space (OBIIS)' entity. By partnering with Paramount Coffee as their supplier, OBIIS is well on their way to meeting that goal!

The Visionaries: Bob & Michelle Fish

Co-Founders of One BIGG Island in Space

Challenge Accepted:

Change the way coffee is purchased around the world.

Together, we bring to market Farm-Direct Coffee.

"We are on a journey to form lasting relationships
with the people and the lands that produce coffee."
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What is Farm Direct?

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Growing the Future

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Who is OBIIS?